Marketing & Customer Engagement Lead – Energy Programs

Highlights of the Job

EPCOR’s North American Commercial Services (NACS) is hiring a Marketing & Customer Engagement Lead – Energy Programs (Full-Time, Temporary position, up to 18 months) to join our Communications team, based in Toronto, Ontario, with eligibility for our hybrid Where We Work program (one in-office day per week).

In this role, you’ll lead visible, purpose-driven marketing work that directly supports energy conservation, customer behaviour change, and sustainability goals. You’ll own the planning and delivery of marketing and outreach initiatives that drive customer participation in Electricity Demand Side Management (eDSM) programs in our Collingwood service area, operating under the framework of the Independent Electricity System Operator (IESO).

Through a combination of strategic planning, hands-on execution and community presence, you will create simple, compelling customer journeys that make it easy for residential and commercial customers to understand and enrol in eDSM programs, while strengthening EPCOR’s reputation as a trusted and engaged community partner. You’ll also manage budgets, coordinate vendors, track performance and adjust tactics to ensure annual program targets are achieved.

You’ll work closely with cross-functional teams (Operations, Customer Care, Digital, Finance, and Regulatory), managers and senior leaders across the organization to deliver impactful marketing and customer engagement strategies and programs.

Success in this role looks like: delivering the annual eDSM marketing plan on time and within budget; executing high-quality, compliant campaigns and engagement activities as planned; maintaining strong relationships with community partners and internal stakeholders; and providing clear, reliable performance reporting on marketing activities and engagement outcomes.

What you’d be responsible for

Working within the Communications & Public Engagement team and in partnership with the Associate Director, Public Affairs, and Senior Advisor, Communications, you’ll translate participation and energy-savings targets into clear, results-driven marketing strategies and campaigns. Your key responsibilities will include, but are not limited to:

eDSM marketing strategy & planning

• Developing and delivering an annual eDSM marketing and outreach plan aligned to participation targets, timelines and available resources
• Translating IESO program requirements and targets into actionable marketing strategies, with a 3–12-month planning horizon

Integrated campaign execution

• Leading integrated marketing campaigns targeting residential and commercial customers to increase program awareness, understanding and enrolment
• Partnering with Digital teams to plan, launch, monitor and optimize digital campaigns across web, email and other channels
• Writing and editing clear, accurate and compelling customer-facing content for epcor.com, emails, program guides, ads and event materials

Vendor, budget & performance management

• Managing approved program budgets, tracking expenditures, forecasting spend, and preparing required budget and performance reports
• Coordinating and overseeing external vendors, agencies and delivery partners to ensure campaigns, materials and events are delivered on time and meet quality and compliance standards

Cross-functional & regulatory alignment

• Working closely with internal partners (Operations, Customer Care, Finance, Digital, and Regulatory) to ensure marketing activities align with operational capacity and regulatory requirements
• Providing performance dashboards and reporting to support internal decision-making and meet IESO reporting expectations

Community engagement & representation

• Planning and attending community events, business forums and outreach activities, representing EPCOR at events, presentations and speaking opportunities
• Building strong relationships with local organizations, community groups, contractors and business associations to expand program reach

What’s required to be successful

The successful candidate will possess the following qualifications, experience and behaviours:

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Public Relations, Environmental Studies or a related field

Experience

• 5+ years of experience in a marketing, communications or customer engagement role
• Demonstrated success leading outreach or engagement initiatives that influence customer behaviour
• Experience managing vendors and working in complex, multi-stakeholder environments
• Experience in a regulated, public-sector, or utility environment is an asset

Technical skills

• Strong project management skills, including cross-channel campaign planning and execution
• Proven experience managing budgets, timelines and performance reporting
• Excellent written communication skills with the ability to draft clear, customer-focused content
• Experience collaborating with digital teams on web updates, landing pages and email campaigns
• Strong data and performance tracking skills, including dashboard and reporting development
• Proficiency with Microsoft 365 and advanced collaboration tools

Behaviours

• Works in a self-directed manner, exercises sound judgment and manages multiple priorities with minimal supervision
• Collaborates effectively across teams and engages diverse perspectives
• Communicates clearly, listens actively and builds trusting relationships
• Takes ownership, demonstrates accountability and consistently delivers high-quality work
• Adapts to change, seeks continuous improvement and remains curious about new ideas

Additional requirements

• Valid Ontario Class G Motor Vehicle Operator's License with 6 or fewer demerits at the time of hire is required; prior unsafe driving infractions may result in non-selection and G2 licenses are not accepted.
  • Candidates must be eligible for an EPCOR driver’s permit and may be required to provide a 3-year Commercial Driver’s Abstract at the time of
• Ability to travel to community events and EPCOR sites
• Comfort with light physical activity related to event setup and materials handling

As our ideal candidate, you demonstrate a high-performance, disciplined and accountable approach to work. You are innovative, results-driven and easy to do business with. You build strong relationships, communicate effectively and consistently deliver high-quality outcomes.

Other important facts about this job

Jurisdiction: PROF

Hours of work: 80 hours biweekly

Salary range: $78,400 – $117,600 (Salary placement will be determined at the time of selection and is based on a combination of factors such as qualifications, relevant experience, internal equity, etc., in accordance with EPCOR’s compensation guidelines.)

Travel requirements: Regular travel to Collingwood, ON is an important part of the role, enabling meaningful, on-the-ground engagement with customers, community partners and local stakeholders. Travel frequency will vary based on campaign timelines and community event schedules.

Vacancy: This posting is for a new position at EPCOR designed to promote demand side management on behalf of IESO.

Use of AI: Our recruitment process may use technology assisted tools, including artificial intelligence, to support application screening and certain assessment steps. All recruitment activities, including hiring decisions, are led by our hiring managers and talent acquisition team.

Target audience: Open to internal and external candidates. Current EPCOR Employees, please ensure that you are using your “@epcor.com” email address.

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Please note the following information:

• A requirement of working for EPCOR is that you are at least 18 years of age, successfully attained a high school diploma (GED, or equivalent level of secondary education) and legally entitled to work in (A copy of a valid work permit may be required.)
• If you are considered for the position, clearance on all applicable background checks (which may include criminal, identity, educational, and/or credit) and professional reference checks is required. Some EPCOR positions require an enhanced level of background assessment, which is dictated by These positions require advanced criminal record checks that must also be conducted from time to time after commencement of employment.
• A technical/practical assessment may be administered during the selection process and this exercise will be used as a part of the selection criterion.
• To meet the physical demands required of some positions, candidates must be in good physical condition and willing to work in all weather Clearance on pre-placement medical and drug and alcohol testing may be required.